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The Infomediary Campaign in the Philippines as a Strategy to Alleviate Information Poverty
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Author(s): Jaime A. Manalo IV (Philippine Rice Research Institute, Philippines), Katherine P. Balmeo (Philippine Rice Research Institute, Philippines), Jayson P. Berto (Philippine Rice Research Institute, Philippines)and Fredierick M. Saludez (Philippine Rice Research Institute, Philippines)
Copyright: 2015
Pages: 29
Source title:
Promoting Social Change and Democracy through Information Technology
Source Author(s)/Editor(s): Vikas Kumar (Asia-Pacific Institute of Management, India)and Jakob Svensson (Uppsala University, Sweden)
DOI: 10.4018/978-1-4666-8502-4.ch011
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Abstract
This chapter is about the Infomediary Campaign in the Philippines, a strategy to mobilize young people in agriculture and to alleviate information poverty in remote rice-farming communities. It reflects on how information and communications technology (ICTs) and some offline means can converge to address information poverty, and thereby contribute to positive social change. Social change in this chapter is operationalized as moving from a period of information scarcity to one with additional communication pathways to alleviate information poverty. Surveys, interviews, and content analyses were used in data collection. This chapter combines Stakeholder Theory and the Livelihoods Approach to better unpack the results of this research. Key ingredients for upscaling the Campaign are identified. The strengths and weaknesses of using the combined approach are discussed.
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