The New Paradigm of Corporate Culture

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Author(s): Ksenya Belyaeva (NLMK Group, Russia)and Irina Burmykina (Lipetsk State Pedagogical University, Russia)
Copyright: 2017
Pages: 2
Source title: Handbook of Research on Policies and Practices for Sustainable Economic Growth and Regional Development
Source Author(s)/Editor(s): George M. Korres (University of Aegean, Greece), Elias Kourliouros (University of Aegean, Greece)and Maria P. Michailidis (University of Nicosia, Cyprus)
DOI: 10.4018/978-1-5225-2458-8.ch017

Keywords: Business & Management / Business Science Reference / Economics & Economic Theory / Economics and Economic Theory

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Abstract

This chapter presents an overview of the approach for theoretical conceptualization of the corporate culture of a large industrial company, incorporating consideration of technologies, values and risks, viewed from the synergetic and socio-technological perspectives. The concept is grounded on finding the optimal balance between flexible and rigid practices, as well as planned and spontaneous processes, which have practical relevance as organizations have a variety of combination and design options.

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