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The Positive Deviance Approach as a Behavior Change Strategy for Promoting Sustainable Sanitation Practices Including Eliminating Open Defecation
Abstract
This chapter proposes the introduction of the positive deviance approach as a behavior change methodology for achieving sustainable sanitation in slums within Kampala city, Uganda. PD is an innovative public health strategy which promotes learning from people whose uncommon but successful behaviors allow them find better solutions to problem than peers with whom they face similar challenges. Adopting the application of PD by policy makers will allow for the examination of various sanitation achievements in communities with best practice and reciprocating in other areas.
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