The Post-COVID-19 Pandemic Economy of Ghana From the Consumer Perspective

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Author(s): Lydia Andoh-Quainoo (Pentecost University, Ghana)and Paul Adjei Onyina (Pentecost University, Ghana)
Copyright: 2023
Pages: 16
Source title: Multidisciplinary Approaches to Organizational Governance During Health Crises
Source Author(s)/Editor(s): Carla Sofia Vicente Negrão (CeBER, University of Coimbra, Portugal), Isabel Guerreiro Pimentel Maia (Centre for Business and Economics Research, University of Coimbra, Portugal)and João António Furtado Brito (University of Cape Verde, Cape Verde)
DOI: 10.4018/978-1-7998-9213-7.ch002

Keywords: Business & Management / Business Science Reference / Management Science

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Abstract

The Covid-19 global pandemic affected various dimensions, including social, cultural, behavioral, financial, and economic. Although various studies have focused on the effects of the pandemic on the economy, not many have been done on the economic outcomes from consumers' perspectives. The purpose of this chapter is to examine the economic effects of Covid-19 on the economy and its implications for consumers. The chapter seeks to contribute to ongoing discussions on economic shifts associated with Covid-19 with emphasis on the consumer perspective. Questionnaire was provided on social media platform for participants to respond using the same medium. Responses have been analyzed and found that people have been affected significantly by the pandemic. Their coping strategies in dealing with the pandemic have also been presented and implications for the government and employers provided in the tail end of the chapter.

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The Post-COVID-19 Pandemic Economy of Ghana From the Consumer Perspective

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