The Risk of Misinforming for Competing Messages

View Sample PDF

Copyright: 2024
Pages: 10
Source title: Quantitative Measures and Warranty Coverage of the Risk of Misinforming
Source Author(s)/Editor(s): Dimitar Grozdanov Christozov (American University in Bulgaria, Bulgaria)
DOI: 10.4018/978-1-6684-8800-3.ch009

Keywords: Communications Theory / Information Science Reference / Information Value & Quality / Library & Information Science

Purchase

View The Risk of Misinforming for Competing Messages on the publisher's website for pricing and purchasing information.

Abstract

This chapter makes a next step toward developing the model for evaluating the risk of misinforming in more realistic settings. The market case, described by 1:N topology, explored in the first chapters of this part of the book, is valid only in a monopoly dominated trading environment. The market is described typically with M:N communication topology. This chapter extends the model to the case of 2:N – the case of assessment of risk of wrong purchase decision when there are two competing products. As above the stress is on the design of a survey that may reveal clients' attitude.

The IRMA Community

Research IRM

The Risk of Misinforming for Competing Messages

Purchase

Abstract

Related Content

IRMA Sponsors