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The Role of Artificial Intelligence (AI) in Improving Product Development Efficiency

The Role of Artificial Intelligence (AI) in Improving Product Development Efficiency
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Author(s): Cagla Ozen (Yeditepe University, Turkey)and Zehra Mine Tas (Yeditepe University, Turkey)
Copyright: 2024
Pages: 23
Source title: Digital Technologies in Modeling and Management: Insights in Education and Industry
Source Author(s)/Editor(s): G. S. Prakasha (Christ University, India), Maria Lapina (North-Caucasus Federal University, Russia), Deepanraj Balakrishnan (Prince Mohammad Bin Fahd University, Saudi Arabia)and Mohammad Sajid (Aligarh Muslim University, India)
DOI: 10.4018/978-1-6684-9576-6.ch016

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Abstract

When examining domestic and foreign literature, surprisingly, very few studies examining the effects of AI on product efficiency have been observed in the domestic literature. Therefore, this study aims to contribute to domestic literature by focusing on the effects AI on product development efficiency. When the studies in foreign literature are examined, it is seen that AI increases the efficiency in product development, data analysis, management, control, and supply process. The overall result of this study shows that AI, which plays an important role in the design of high scalable algorithms that analyze complex and large-scale data, increases the efficiency of product development from the production process to supply chains.

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