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The Role of Cultural and Creative Industries in Special Economic Zones: Development Recommendations for the Macao-Hengqin Region
Abstract
The Macao-Hengqin region, within the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), consists of two special zones established by the central government of China. The development strategies for the GBA have been discussed worldwide. However, in-depth discussion of Macao-Hengqin is lacking. Through literature review, this study developed a theoretical framework that switches regional growth from a traditional path to a more sustainable one. With case analysis of the region, it finds that the Cultural and Creative Industries (CCIs) are underdeveloped mainly due to their dependency on Macao's tourism and entertainment industries. To develop CCIs for culture and creativity, we need extra policy support to help CCIs spin off from the tourism and entertainment industries and alienate CCIs from the technology fallacy. Fortunately, this region is prepared with the necessary policies, plans, programs, and projects. The development of culture and creativity in Macao-Hengqin will have far-reaching meanings in terms of systemic sustainability for China and the world (e.g., China becoming a creator rather than a manufacturer).
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