The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
The Role of Social Commerce Components on the Consumer Decision-Making Process
Abstract
Rapid changes in commerce, technology, and consumer behaviour are leading businesses to shift their online activities. The popularity of social media pushed online merchants to integrate these platforms into their online presence, leading to the rise of social commerce. Consumers' interaction and participation online create a massive amount of information. The use of social commerce components facilitates the interaction of consumers by sharing their experiences and learning from others' experiences. In this chapter, the authors look at how this process has impacts throughout the consumer decision-making process when making a purchase and suggests directions for future research.
Related Content
Simriti Popli, Gabriel Wasswa.
© 2024.
12 pages.
|
Pooja Lekhi.
© 2024.
8 pages.
|
Shailey Singh.
© 2024.
12 pages.
|
Shailey Singh.
© 2024.
9 pages.
|
Tanuj Surve, Tuan Nguyen.
© 2024.
17 pages.
|
Pawan Kumar, Sanjay Taneja, Mukul Bhatnagar, Arvinder K. Kaur.
© 2024.
17 pages.
|
Azadeh Eskandarzadeh.
© 2024.
15 pages.
|
|
|