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The Use of Digital Technologies for Enhancing Female-Owned Small and Medium-Scale Enterprises in Southern Nigeria
Abstract
The empowerment of women through quality education and wage employment has added to income generation for them and their families. Some women become entrepreneurs in the absence of meaningful wage employment, or where formal employments are seasonal, erratic, and not able to support the family. In Sub-Saharan Africa, women who are self-employed are growing exponentially. Globally, women-owned enterprises contribute nominally to total business revenues in most economies, suggesting that on average they are smaller in size and have lower market capitalization. Recently, businesses are migrating online, with entrepreneurs leveraging on digital platforms. This chapter investigates how social media can enhance business operations for women-owned firms, thus mitigating a number of these constraints. A semi-structured questionnaire was administered to 73 respondents; data were analyzed with SPSS (vs. 25). The results showed that some constraints experienced by female entrepreneurs were impacted positively with the use of digital technologies.
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