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The Valuable Alliance between Social Media and E-Commerce: Social Networks as a Tool for Transparency, Dialogue, and Sales

The Valuable Alliance between Social Media and E-Commerce: Social Networks as a Tool for Transparency, Dialogue, and Sales
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Author(s): Neus Soler-Labajos (Open University of Catalonia, Spain)and Ana Isabel Jiménez-Zarco (Open University of Catalonia, Spain)
 Copyright: 2016
 Pages: 17
 Source title: Encyclopedia of E-Commerce Development, Implementation, and Management
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
 DOI: 10.4018/978-1-4666-9787-4.ch157

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