A Theoretical Approach to Evaluate Online and Traditional Trading on the NASDAQ Stock Exchange

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Author(s): Haroun Alryalat (Brunel University, UK)
Copyright: 2009
Pages: 12
Source title: Selected Readings on Electronic Commerce Technologies: Contemporary Applications
Source Author(s)/Editor(s): Wen-Chen Hu (University of North Dakota, USA)
DOI: 10.4018/978-1-60566-096-7.ch013

Keywords: Accounting and Finance / Business & Management / Business Science Reference / E-Commerce

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Abstract

The aim of this chapter is to discuss current online and traditional trading on the NASDAQ stock exchange using theoretical approach. The paper aims to derive future trends for the online stock trading. The following are objectives of this paper: (1) To describe the current state of online trading; (2) To compare the execution of quality trades between market makers and electronic communications networks (ECNs). By achieving set objectives, this paper will provide insight into how ECNs are used and what impact they have on the overall NASDAQ market performance.

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A Theoretical Approach to Evaluate Online and Traditional Trading on the NASDAQ Stock Exchange

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