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Transdisciplinary Approach to Service Design Based on Consumer’s Value and Decision Making
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Author(s): Takeshi Takenaka (National Institute of Advanced Industrial Science and Technology, Japan), Kousuke Fujita (The University of Tokyo, Japan), Nariaki Nishino (The University of Tokyo, Japan), Tsukasa Ishigaki (National Institute of Advanced Industrial Science and Technology, Japan)and Yoichi Motomura (National Institute of Advanced Industrial Science and Technology, Japan)
Copyright: 2010
Pages: 17
Source title:
Electronic Services: Concepts, Methodologies, Tools and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-61520-967-5.ch014
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Abstract
Science and technology are expected to support actual service provision and to create new services to promote service industries’ productivity. However, those problems might not be solved solely in a certain research area. This paper describes that it is necessary to establish transdisciplinary approaches to service design in consideration of consumers’ values and decision making. Recent research trends of services are overviewed. Then a research framework is proposed to integrate computer sciences, human sciences, and economic sciences. Three study examples of services are then presented. The first study is a multi-agent simulation of a cellular telephone market based on results of a psychological survey. The second presents a cognitive model constructed through integration of questionnaire data of a retail business and Bayesian network modeling. The third presents a pricing mechanism design for service facilities––movie theaters––using an economic experiment and agent-based simulation.
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