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Twitter and Its Role in Health Information Dissemination: Analysis of the Micro-Blog Posts of Health-Related Organisations
Abstract
The utilization of micro-blog-based systems for the dissemination of health-related information offers a number of potential benefits. In this chapter, the authors describe a study of such micro-blog-based dissemination of health information by Australian health-related organisations through the manual categorization of over 4,700 tweets posted during a defined sample period. These tweets were analysed in relation to the sector of the tweeting organisation, health condition area, type of information in the micro-blog post, and level of retweeting. The particular category of public health-related tweets is also analysed in greater detail. This chapter differs from previous health and Twitter-related studies in that it: 1) seeks to characterize the overall and relative Twitter activity of health-related organisations for the sector across a whole nation, rather than collecting a sample matching a specific keyword or health condition; and 2) carries out a more semantically deep analysis of the content of those tweets, hence the manual analysis-based methodology adopted.
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