Understanding Outsourcing of Web-Based Applications in Organizations: The Case of E-Insurance

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Author(s): Teuta Cata (Northern Kentucky University, USA)
Copyright: 2009
Pages: 17
Source title: Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-60566-126-1.ch010

Keywords: Accounting and Finance / Business & Management / Business Science Reference / Consumer Management

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Abstract

This article has investigated the insurance industry and provided insights into the relationships of organizational size and age with outsourcing and organizational structure. Also, this study investigated the relationship between Web site age, outsourcing, and organizational structure. The main findings are that firm size and maturity is related to the decision of Web-based development approach and the best organizational structure to support online activity. The insights obtained by a new variable: Web site age suggests that insurance companies are trying to develop their Web-based activities within their existing organizational structures, rather than creating new e-commerce divisions.

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