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Understanding Social Communication

Understanding Social Communication
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Author(s): Michael A. Brown Sr. (Florida International University, USA)
Copyright: 2017
Pages: 17
Source title: Social Media Performance Evaluation and Success Measurements
Source Author(s)/Editor(s): Michael A. Brown Sr. (Right Fit Communications LLC, USA)
DOI: 10.4018/978-1-5225-1963-8.ch003

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Abstract

George Santayana said, “Those who cannot remember the past are condemned to repeat it.” That statement is the reason social communication is covered here with a historical view. This review of computer mediated communications (CMC) is important in understanding some of the key developments that created the social media environment we know today. A discussion of the portable nature of these communications is relevant as the foundation for a deep understanding of social communication. This is an important analysis in helping people understand the way we can use information technology to interact without the limitations of geographical distance and time.

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