Unearthing Customer Engagement in Mobile Wallet Usage: A Uses and Gratifications Perspective

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Author(s): Ree Chan Ho (Taylor's University, Malaysia)
Copyright: 2022
Pages: 17
Source title: Handbook of Research on Social Impacts of E-Payment and Blockchain Technology
Source Author(s)/Editor(s): P.C. Lai (University Malaya, Kuala Lumpur, Malaysia)
DOI: 10.4018/978-1-7998-9035-5.ch021

Keywords: Business & Management / Business Science Reference / E-Commerce

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Abstract

Customers are switching to mobile wallets in making online purchases these days as the result of the convenience of this payment mode. This chapter aims to understand customer attitude towards the gratification sought from mobile payment and further investigate its influence on promoting customer engagement. Uses and gratification theory offered the underpinning theoretical explanation in the development of the conceptual framework for this study. This chapter provided a theoretical explanation in discoursing the role of the mobile wallet for promoting customer engagement. The linkage to the customer engagement for the mobile wallet operators was missing in the literature. In addition, the conceptual development of mobile wallets based on the uses and gratification perspective was critical in providing the foundation needed for mobile payment literature.

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Unearthing Customer Engagement in Mobile Wallet Usage: A Uses and Gratifications Perspective

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