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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Using Business Analytics in Franchise Organizations

Using Business Analytics in Franchise Organizations
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Author(s): Ye-Sho Chen (Louisiana State University, USA)
Copyright: 2019
Pages: 14
Source title: Advanced Methodologies and Technologies in Business Operations and Management
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-7362-3.ch041

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Abstract

Franchising has been a popular approach to growing a business. Its popularity continues to increase, as we witness an emergence of a new business model, Netchising, combining the internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness. In this chapter, the authors show that building up a good “family” relationship between the franchisor and the franchisee is the real essence of franchising, and proven working knowledge is the foundation of the “family” relationship. Specifically, they discuss the process of how to make business analytics “meaningful” in franchising: business challenges, data foundation, analytics implementation, insights, execution and measurements, distributed knowledge, and innovation.

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