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Value Activities and the Business Model: The Central Tenets of the Organisation
Abstract
The business model and the value activities are able to play a significant role in the development of the strategic plan and risk assessment for the organisation. The importance of these concepts and the separate role each needs to play is discussed. The good business model is an important tool for managers to analyse strategic choices and select the strategies they feel appropriate to develop the organisation for future advantage and to set the business into a more effective direction. However, the definitions for a business model cover a range of complexity: from a simple definition covering the customer and product, to a complex definition covering most of the business organisation. The value proposition is examined as a systematic way of examining the activities a firm performs and how they interact. The various value models: from value chain to value net, are reviewed and replaced with the term value architecture to give a broader view of the value concept. An architecture is proposed for defining the structure of the value activities and their inter-relationships which can provide an underpinning of information for the business model. This would remove many complexities from the model and make the model easier to review, validate and implement.
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