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Virtual Dark Tourism: The Role of Sound Branding and Augmented Reality for Death Sites
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Author(s): Maximiliano Emanuel Korstanje (Department of Economics, University of Palermo, Buenos Aires, Argentina & CERS, University of Leeds, Leeds, UK)and Handayani Bintang (Independent Researcher, Indonesia)
Copyright: 2020
Pages: 19
Source title:
Applying Innovative Technologies in Heritage Science
Source Author(s)/Editor(s): George Pavlidis (Athena – Research and Innovation Center in Information, Communication and Knowledge Technologies, Greece)
DOI: 10.4018/978-1-7998-2871-6.ch011
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Abstract
Death is a great unifier, not only for one who is in grief but also those who have similar shared values (i.e., tourist demand for visiting death sites). In this sense, visitation to the death sites denotes its importance to people's lives. However, as types of death sites are distinctively different from one to another, death sites as tourist attraction remains a segmented target market. This chapter looks at some viewpoints for making death sites not only for a segmented target market, which leads to discourse of virtual dark tourism (VDT) formation. With sound branding coupled with augmented reality (AR) as tools to support the claims of virtual dark tourism, death sites, which are considered exclusive touristic market offerings, presumably could be consumed by more target markets. Several issues and direction for future research are discussed.
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