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Website Designs as an Indicator of Globalization

Website Designs as an Indicator of Globalization

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Copyright: 2012
Pages: 35
Source title: Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior
Source Author(s)/Editor(s): Barry Thatcher (New Mexico State University, USA)
DOI: 10.4018/978-1-61350-450-5.ch005

Keywords: Business & Management / Human Aspects of Business / Information Science Reference / Social Computing

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Abstract

As the first application chapter, this chapter compares the cultural and rhetorical elements of websites around the world, showing strong correlation between website designs and the larger cultural values of the host culture. In this application, the chapter defines and operationalizes the units of analysis for website design, connecting websites to the common human thresholds of interaction.

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