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Western Work Worlds and Altering Approaches to Marriage: An Empirical Study of Women Employees of Call Centers in India1

Western Work Worlds and Altering Approaches to Marriage: An Empirical Study of Women Employees of Call Centers in India1
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Author(s): Shelly Tara (Indian Institute of Technology Delhi, India)and P. Vigneswara Ilavarasan (Indian Institute of Technology Delhi, India)
Copyright: 2012
Pages: 15
Source title: Globalization, Technology Diffusion and Gender Disparity: Social Impacts of ICTs
Source Author(s)/Editor(s): Rekha Pande (University of Hyderabad, India)and Theo van der Weide (Radboud University Nijmegen, The Netherlands)
DOI: 10.4018/978-1-4666-0020-1.ch021



Based on a qualitative empirical study of women call center employees in India, this chapter argues that approaches towards marriage are being altered due to the impact of Western work worlds. In-depth interviews were conducted with eighteen respondent located in Delhi, a metropolitan area, and Jaipur, a second tier city Though, in terms of size, culture, and outlook of people there are great differences between Delhi and Jaipur, the work culture introduced by the call centers is similar in both cities. Consequently, the findings reveal certain similar as well as certain different opinions in the approaches towards marriage at both the cities. Women are negotiating with these approaches to continue with either employment in call center or marriage, or both. By doing a comparative analysis between the respondents of two cities about the decision of marriage, the study provides a range of approaches adopted by the women employees of call centers, while balancing work and the decision of marriage. The chapter also highlights the varying forms of women agency being exercised while dealing with the issue of marriage along with the unprecedented work culture of call centers in India.

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