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What Constitutes an Effective Instructional Video?: Perspectives From Chinese EFL Learners
Abstract
Online English courses have been developing rapidly in the past few years. As instructional videos play a central role in such courses, what constitutes an effective instruction video becomes a critical question for online English course developers. This chapter offers perspectives of EFL learners on this issue via content analysis of their feedback on existing instructional videos used in online English courses. The data consisted of 51 learners' comments on three micro-courses and 3,510 learner reviews on 41 English MOOCs. Analysis of the data revealed the most favorable features of an instructional video, the means to actualize these features, and learners' perceptions of different aspects of the physical design of an instructional video. The findings provided video producers with suggestions on the design and production of instructional videos used in online English courses.
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