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What's Old Is Marketable: Creating a Social Media Plan for Special Collections and Archives
Abstract
This chapter will provide direction to special collections and archives looking to craft a social media strategy by including steps to guide archivists and librarians through the planning process. It will provide an adaptable approach to engaging special collections and archives' audiences with the unique treasures in the collection holdings and in initiating conversations about the opportunities and challenges associated with social media at their respective institutions. This chapter will also assist archivists and librarians in creating a practical framework to make informed decisions for their social media accounts, in crafting goals that advance their organizational mission and values, and in making social media outreach sustainable by considering questions of purpose, audience, platform, messaging, tone, content, and assessment.
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