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Which Competitive Strategy Fits Better to Different Family-Business Profiles?: A Configurational Approach

Which Competitive Strategy Fits Better to Different Family-Business Profiles?: A Configurational Approach
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Author(s): Tomás F. González-Cruz (University of Valencia, Spain) and Norat Roig-Tierno (ESIC Business and Marketing School, Spain)
Copyright: 2022
Pages: 20
Source title: Research Anthology on Strategies for Maintaining Successful Family Firms
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-6684-3550-2.ch002

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Abstract

This chapter belongs to the vein of research that analyses family firms from a configurational approach. This survey explores which combination of competitive strategy, environmental turbulence, family complexity, and family firm management and governance arrangements are present when firm performance is present. This research follows Le Breton-Miller and Miller's call to gain a better understanding of the interaction between competitive strategy, environmental conditions, and family firm features. Literature reports controversial results with regard to family-business strategic preferences and firm performance, and recent research shows that this relationship needs considering both industry and family context. This chapter analyses a sample of 129 Spanish SME-Family-Business that belong to the tourism industry. Using fuzzy-set qualitative comparative analysis, the authors find seven configurations to firm performance presence and one recipe for performance absence.

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