Women Entrepreneurship Through the COVID-19 Pandemic and Beyond

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Author(s): Mugove Mashingaidze (Great Zimbabwe University, Zimbabwe)
Copyright: 2022
Pages: 22
Source title: COVID-19 Pandemic Impact on New Economy Development and Societal Change
Source Author(s)/Editor(s): Cristina Raluca Gh. Popescu (University of Bucharest, Romania & The Bucharest University of Economic Studies, Romania & TheNational Institute for Research and Development in Environmental Protection (INCDPM), Romania& National Research and Development Institute for Gas Turbines (COMOTI), Romania)
DOI: 10.4018/978-1-6684-3374-4.ch016

Keywords: Business & Management / Business Science Reference / Economics & Economic Theory / Economics and Economic Theory

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Abstract

The chapter investigated the COVID-19-induced challenges faced by women entrepreneurs in Zimbabwe, the strategies used by women entrepreneurs to survive the COVID-19 crisis, and the government support needed by women entrepreneurs to recover from the pandemic. A quantitative research approach using a structured questionnaire was adopted for gathering data. Empirical findings illustrate that women entrepreneurship in Zimbabwe faces a multiplicity of challenges due to the COVID-19 pandemic. Additionally, findings indicate that women entrepreneurs are cutting down costs, have introduced new delivery channels, and have reviewed their business models to become more resilient. However, women entrepreneurs also expect the government to offer readily accessible finances, arrange for skills and capacity-building training in response to the new normal, and craft economic recovery policies and packages that are tailored to specifically respond to the needs of women entrepreneurs. The study has both theoretical and practical implications.

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Women Entrepreneurship Through the COVID-19 Pandemic and Beyond

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