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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Acceptance of the Mobile Internet as Distribution Channel for Paid Content

Acceptance of the Mobile Internet as Distribution Channel for Paid Content
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Author(s): Christian Kaspar (Georg-August-University of Goettingen, Germany), Lutz Seidenfaden (Georg-August-University of Goettingen, Germany), Björn Ortelbach (Georg-August-University of Goettingen, Germany) and Svenja Hagenhoff (Georg-August-University of Goettingen, Germany)
Copyright: 2006
Pages: 5
Source title: Emerging Trends and Challenges in Information Technology Management
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-019-6.ch017
ISBN13: 9781616921286
EISBN13: 9781466665361

Abstract

The mobile Internet is perceived as a chance for media industry to generate additional revenues from paid contents. Successful business models for the mobile Internet will only be possible if mobile content formats generate added consumer value. In this context, media companies planning to establish mobile services for content distribution are facing the problem that acceptance of mobile services has not yet been researched thoroughly. We conducted a survey of mobile content usage that is based on 7183 valid responses in May 2005. Our paper outlines first results from this survey. Key findings are that paid mobile contents will not be a mass market in the medium term. Nevertheless, we found that respondents that are familiar with mobile radio and handset technology and read specialized printed media on a regular basis showed the highest acceptance of mobile paid contents.

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