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Analysing Traffic Rankings of Websites of Tourist Organisations in Four African Countries

Analysing Traffic Rankings of Websites of Tourist Organisations in Four African Countries
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Author(s): Tonderai Maswera (Loughborough University, UK) and Ray Dawson (Loughborough University, UK)
Copyright: 2004
Pages: 4
Source title: Innovations Through Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-261-9.ch106
ISBN13: 9781616921255
EISBN13: 9781466665347


As part of their Customer Relationship Management activities, tourist organisations should try to find out whether their websites are not only generating the right amount of traffic(Internet users) but also find out if they are attracting the right users and that the users are getting what they want or prefer. This can be done by analysing website traffic. An analysis of the web traffic information of websites of tourist organisations from South Africa, Kenya, Zimbabwe and Uganda was carried out using an Internet tool Alexa. The main purpose of this survey was to find out how websites of tourist organisations from these four countries are ranked according to the amount of traffic out of a possible 36million websites on the Internet. The tool Alexa automatically generates this information as the website is downloaded. The findings show that most of the websites are lowly ranked and they could not attract enough traffic to have information on specific pages generated. It is recommended that tourist organisations will benefit from performing their own analysis of their website traffic and by making it easier for users to find their websites so that web traffic is increased.

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