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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Antecedents of Online Trust and Acceptance of E-Commerce

Antecedents of Online Trust and Acceptance of E-Commerce
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Author(s): Amber C. Hwang (Capella University, USA), Terence T. Ow (Marquette University, USA) and Veronica D. Hinton-Hudson (University of Louisville, USA)
Copyright: 2007
Pages: 3
Source title: Managing Worldwide Operations and Communications with Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-929-8.ch346
ISBN13: 9781599049298
EISBN13: 9781466665378

Abstract

The impact of Internet has transformed business practices and creation of e-commerce, such as online retailers and banking. However, consumers are reluctant to provide personal information to websites because they are unsure if they can fully trust online merchants. Consumers like to feel comfortable when engaging in a transaction over the internet with unfamiliar vendors (Gefen and Straub 2002). Previous research has found that 95% of the consumers have declined to provide personal information to websites because of the lack of trust on those collecting the data (Hoffman at al. 1999, p. 82). Trust that is rooted in security and privacy has been labeled as a key concern by consumers (Miyazaki and Fernadez, 2000). We build upon the research by McKnight et al. (2002) on understanding the antecedents of trust. We explore factors such as consumers’ perceptions of information security, privacy, trust, and their acceptance of e-commerce. Specifically, we are examining the effects of having third party organization/web seal, and also privacy and security statements on the adoption behavior of electronic commerce.

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