Applying Domestication: How the Internet Found Its Place in the Home

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Author(s): Deirdre Hynes (Manchester Metropolitan University, UK)
Copyright: 2007
Pages: 3
Source title: Managing Worldwide Operations and Communications with Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-929-8.ch181
ISBN13: 9781599049298
EISBN13: 9781466665378

Keywords: Information Science Reference / IT Research & Theory / IT Research and Theory / Library & Information Science

Abstract

The concept of the domestication of media technologies has been developed to describe and analyse the processes of technology’s acceptance, rejection and use. The concept is both theoretical and conceptual but proves to be valuable when applied to everyday life scenarios. This paper employs the Silverstone model of domestication as a structural and analytical framework to achieve an empirical understanding of domestication from the viewpoint of the domestic user. A model of re-domestication is offered to comprehend the process of Domestication through the eyes of everyday users.

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