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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

The Challenge of Creating Virtual Communities

The Challenge of Creating Virtual Communities
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Author(s): Matthew Tickle (The University of Liverpool, UK), Roula Michaelides (The University of Liverpool, UK)and Dennis Kehoe (The University of Liverpool, UK)
Copyright: 2007
Pages: 6
Source title: Managing Worldwide Operations and Communications with Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-929-8.ch413
ISBN13: 9781599049298
EISBN13: 9781466665378


The MySpace phenomenon and the increased use of virtual communities (VC) by large international organisations such as IBM and Procter and Gamble (P&G) confirms the importance of VC in today’s society and the global economy. The holistic approach of using modern Internet tools and technologies with social networks presents both opportunity and challenges in the modern era. This paper addresses both the challenges and opportunities presented to communities wishing to establish a virtual cyber-presence. The research outputs are based on a review of academic literature in the area of VC. The research objective of this paper is to review current practices and success strategies as proposed in academic publications and studies.

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