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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Design and Research Implications of Customer Relationship Management of Data Warehousing and CRM Decisions

Design and Research Implications of Customer Relationship Management of Data Warehousing and CRM Decisions
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Author(s): Colleen Cunningham (Drexel University, USA), Il-Yeol Song (Drexel University, USA), Jin Taek Jung (Hansung University, Korea) and Peter P. Chen (Louisiana State University, USA)
Copyright: 2003
Pages: 4
Source title: Information Technology & Organizations: Trends, Issues, Challenges & Solutions
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-066-0.ch023
ISBN13: 9781616921248
EISBN13: 9781466665330

Abstract

Customer Relationship Management (CRM) is a strategy that integrates the concepts of Knowledge Management, Data Warehousing, and Data Mining.. This paper addresses the issues related to customer segmentation and design requirements for supporting CRM using data warehouse and data mining technologies. The paper presents a starter multidimensional model for CRM that can address various CRM analyses. The paper also explores some of the areas of research pertaining to data warehousing and data mining as they relate to CRM.

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