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Designing and Explaining the Trust Model of Students Applying to Virtual Universities

Designing and Explaining the Trust Model of Students Applying to Virtual Universities
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Author(s): Mohammad Ali Sarlak (University of Payame Noor, Iran) and Hassan Abedi Jafari (University of Tehran, Iran)
Copyright: 2006
Pages: 6
Source title: Emerging Trends and Challenges in Information Technology Management
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-019-6.ch072
ISBN13: 9781616921286
EISBN13: 9781466665361

Abstract

The current research tries to offer a conceptual model in order to create trust among people for choosing these virtual universities. To this end, the conceptual model of research has been designed with nine factors. The relationship among factors tested by using statistical methods such as factor analysis and path analysis . In the end, five components were established to be among the affecting factors of student trust towards this type of universities. They are: academic reputation of virtual universities, administrative efficacy of virtual universities, size of virtual universities ,economical factor of studying in virtual universities and the suitable environmental conditions for virtual universities activity. However, it was established that the role of each of these components in creating trust towards virtual universities were different from those predicted by the researchers . Also it was established that student’s willingness toward choosing virtual universities is influenced by the trust factor.

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