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Determinants of 3G Mobile Video Adoption by the South African Mobile Consumer

Determinants of 3G Mobile Video Adoption by the South African Mobile Consumer
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Author(s): Faizel Richards (University of Cape Town, South Africa) and Jean-Paul Van Belle (University of Cape Town, South Africa)
Copyright: 2006
Pages: 4
Source title: Emerging Trends and Challenges in Information Technology Management
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-019-6.ch209
ISBN13: 9781616921286
EISBN13: 9781466665361

Abstract

Cellular technology has evolved dramatically within the last decade. Real-time visual communication via cell-phone is arguably the most distinguishing feature offered to mobile subscribers with the introduction of 3G technology. The concern is whether 3G will provide any interest and explosive uptake by the mobile user community. In a South African context with the technology being relatively new, it proved difficult to anticipate the South African cellular user community’s response to 3G mobile video. This paper explores what factors the South African mobile user regard as most likely to influence the intention to adopt 3G mobile video. Since there is minimal literature on 3G mobile video, this research relied on Diffusion of Innovations Theory, Technology Acceptance Model and Theory of Planned Behaviour.

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