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The Development of a Planning Model for the Content of Small Business Websites
Abstract
This paper reports on the development and refinement of a model that links business planning and analysis tools, such as the SWOT analysis, with the creation and maintenance of the small business website. Initially, a number of existing models are examined. The development of the model is traced through its early implementation as a spreadsheet through to its current incarnation as a handbook. An overview is provided of how the early stages of the model would operate in practice.
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