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A Dynamic Planning Model for e-Business Implementation

A Dynamic Planning Model for e-Business Implementation
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Author(s): Janice M. Burn (Edith Cowan University, Australia) and Colin Ash (Edith Cowan University, Australia)
Copyright: 2004
Pages: 4
Source title: Innovations Through Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-261-9.ch143
ISBN13: 9781616921255
EISBN13: 9781466665347

Abstract

This paper presents a dynamic model for e-business planning derived from the results of a longitudinal analysis of e-business implementations. This involved a study of eleven international organisations over a four-year period using multiple interviews and extensive secondary data collection. Three separate research models were used to analyze different stages of e-business growth and the results of this multi-stage analysis consolidated into a staged model of e-business implementation. The dynamic planning model demonstrates to senior managers what they need to consider during the various stages of e-business transformation and appropriate planning and evaluation approaches. In particular, the model identifies the ‘critical’ areas when new approaches to planning and change management need to be adopted throughout the organization.

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