Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Imagination and Strategy: Are They Compatible?

Imagination and Strategy: Are They Compatible?
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Author(s): R. Keith Martin (Fairfield University, USA)
Copyright: 2005
Pages: 3
Source title: Managing Modern Organizations Through Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-822-2.ch016
ISBN13: 9781616921293
EISBN13: 9781466665354


This case describes the founding, development, and near demise of a manufacturing company whose products were highly regarded in the marketplace. Begun by immigrants, and based on their individual skills, the company grew from a small, privately held operation doing business only in the United States, to a publicly held company with operations in several foreign countries. The case illustrates the problems that can develop quickly when an organization does not have defined goals, effective management, and supporting information systems.

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