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Influence Analysis in the Keiretsu of Mazda

Influence Analysis in the Keiretsu of Mazda
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Author(s): Hiroshi Kimura (Ube National College of Technology, Japan), Takao Ito (Ube National College of Technology, Japan), Kevin E. Voges (University of Canterbury, New Zealand), Katia Passerini (New Jersey Institute of Technology, USA), Makoto Sakamoto (University of Miyazaki, Japan) and Masatoshi Kataoka (Nagano University of Technology, Japan)
Copyright: 2007
Pages: 4
Source title: Managing Worldwide Operations and Communications with Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-929-8.ch202
ISBN13: 9781599049298
EISBN13: 9781466665378

Abstract

One of the most important issues in CRM is how to measure the relationship with customers. Reciprocal relationship between automaker Mazda and its suppliers will be analyzed in this paper. This paper will measure the influence, one kind of reciprocal relationship, of each firm in the keiretsu of Mazda Yokokai with DEMATEL and discuss the effective relationship with suppliers for Mazda.

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