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The Influence of Web Usability on Online Shopper’s Repurchase Intention

The Influence of Web Usability on Online Shopper’s Repurchase Intention
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Author(s): Jeongil Choi (University of Nebraska-Lincoln, USA), Sang-Chul Jung (Chungnam National University, Korea) and Dahui Li (University of Minnesota Duluth, USA)
Copyright: 2003
Pages: 2
Source title: Information Technology & Organizations: Trends, Issues, Challenges & Solutions
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-066-0.ch256
ISBN13: 9781616921248
EISBN13: 9781466665330

Abstract

Website plays an important role as a “cyber store” through which online shoppers have their initial and on-going interactions with the Web retailers. Therefore, Web usability becomes an important determinant of productive online transaction in the B2C e-commerce. The concept of Web stickiness in B2C e-commerce along with Web usability has drawn much attention from the practitioners and researchers. We believe Web usability and Web stickiness affect online shopper’s repurchase intention in B2C e-commerce. In this regards, from the investigation of the relationship between the website and website users, this study explores the effects of Web usability, Web stickiness, online shopper’s repurchase intention and the strengths of the relationships between different variables.

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