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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Innostructure: Managing Innovation as Business-Critical Infrastructure

Innostructure: Managing Innovation as Business-Critical Infrastructure
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Author(s): Ron Fulbright (University of South Carolina Upstate, USA)
Copyright: 2007
Pages: 4
Source title: Managing Worldwide Operations and Communications with Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-929-8.ch045
ISBN13: 9781599049298
EISBN13: 9781466665378


The last few years have seen increasing interest in organizational innovation—changing an organization to enhance its ability to sustain innovative thinking and problem solving. Most companies plan to increase spending on innovation this year continuing a five-year trend. However, executives report not being satisfied with the return on investment in innovation. We argue that the wrong metrics are being used because innovation is not being treated as a business-critical infrastructure. We propose a high-level architecture for an infrastructure supporting organizational innovation—the innostructure—and describe how performance of this infrastructure can be monitored and optimized.

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