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Internet Adoption decisions in Small Businesses: The Impacts of a Local Web Portal

Internet Adoption decisions in Small Businesses: The Impacts of a Local Web Portal
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Author(s): Heather Fulford (Aberdeen Business School, UK) and Leonidas Anastasakis (Loughborough University, UK)
Copyright: 2007
Pages: 3
Source title: Managing Worldwide Operations and Communications with Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-929-8.ch170
ISBN13: 9781599049298
EISBN13: 9781466665378

Abstract

The purpose of this article is to demonstrate the role played by the establishment of a UK village community web portal on the Internet adoption decisions of small businesses in the village. The article reports on some of the findings of an ongoing study of this local community web portal, focusing specifically on those small businesses that had, prior to the launch of the web portal, made a decision not to adopt the Internet into their business operations. The barriers these non-adopting small businesses perceived to Internet adoption are identified, and the impacts their portal presence had on their subsequent choice of Internet adoption pathway are discussed.

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