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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Issues and Challenges Facing e-Entrepreneurship and e-Innovation

Issues and Challenges Facing e-Entrepreneurship and e-Innovation
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Author(s): Fang Zhao (RMIT University, Australia)
Copyright: 2007
Pages: 4
Source title: Managing Worldwide Operations and Communications with Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-929-8.ch213
ISBN13: 9781599049298
EISBN13: 9781466665378


This paper explores key issues and challenges facing e-entrepreneurship and einnovation through case studies. The case studies draw mainly upon interviews with senior managers of the case companies and documentary research of the companies’ publications. One of the key issues facing e-entrepreneurship and e-innovation today, as demonstrated by the case studies in this paper is that ebusiness needs to respond closely to market needs and gain market credibility. Another key issue is that there should be credibility built within the e-business marketplace before inception of the business. In addition, the intangibility of an online service needs to be addressed in order to build brand awareness. The discussion of the issues as such provides readers with both theoretical and practical guideline for a further study.

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