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The Likelihood of RFID (Radio Frequency Identification) Technology Initiation: The Exploratory Examination

The Likelihood of RFID (Radio Frequency Identification) Technology Initiation: The Exploratory Examination
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Author(s): Chulmo Koo (Inha University, Korea), Sangchul Lee (Korea), Dale H. Shao (Marshall University, USA), Chang E. Koh (University of North Texas, USA) and Geunsik Jo (Inha University, Korea)
Copyright: 2007
Pages: 9
Source title: Managing Worldwide Operations and Communications with Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-929-8.ch044
ISBN13: 9781599049298
EISBN13: 9781466665378

Abstract

Today, an emerging technology so called RFID (Radio Frequency Identification) would change the way of current business processes between firms and suppliers and customers. This study focuses on contextual variables such as environment characteristics, organizational characteristics, and technological characteristics as major determinants of RFID investment intention and moderator effect such as trust and power with partners for investment decision-makings. Survey was resulted in 250 out of the 90 firms which RFID is already either implemented or is willing to adopt. Market uncertainty, organizational size, top management support, IT infrastructure, and tag compatibility influence positively the likelihood of RFID project initiation. In turn, while trust of trading partners moderate between competitor’s competition, top management support and the likelihood of RFID project initiation, whereas power of trading partners moderate the relationship between market uncertainty, size, top management support and the likelihood of RFID project initiation.

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