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Market Share as a Determinant of Making Profit in the E-Commerce Industry - An Empirical Enquiry

Market Share as a Determinant of Making Profit in the E-Commerce Industry - An Empirical Enquiry
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Author(s): Ramesh Dangol (Ball State University, USA) and Sushil Sharma (Ball State University, USA)
Copyright: 2003
Pages: 2
Source title: Information Technology & Organizations: Trends, Issues, Challenges & Solutions
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-066-0.ch317
ISBN13: 9781616921248
EISBN13: 9781466665330

Abstract

Researchers, business analysts and practitioners are trying to determine the relationship between market share and profitability for e-commerce companies. We hypothesize that market share has a positive exponential relationship with profitability. This paper investigates the market-share/profitability relationship among 50 out of 173 publicly traded e-commerce companies.

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