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A Marketing Model for Innovative Software Products (MIsP): research in Progress

A Marketing Model for Innovative Software Products (MIsP): research in Progress
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Author(s): Linda Hill (Unitec Institute of Technology, New Zealand) and Kay Fielden (Unitec Institute of Technology, New Zealand)
Copyright: 2007
Pages: 3
Source title: Managing Worldwide Operations and Communications with Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-929-8.ch366
ISBN13: 9781599049298
EISBN13: 9781466665378

Abstract

In this ‘this research in progress’ paper a model for marketing innovative software products is presented. This model, which has evolved from Moore’s(2002) ‘crossing the chasm’ metaphor, is discussed. A case study method has been adopted to apply this model to a small innovative software organization in New Zealand.

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