IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Organizational, Environmental and Technological Determinants of E-Commerce Adoption in Botswana

Organizational, Environmental and Technological Determinants of E-Commerce Adoption in Botswana
View Free PDF
Author(s): Faith-Michael E. Uzoka (University of Botswana, Botswana) and Geoffrey G. Seleka (University of Botswana, Botswana)
Copyright: 2007
Pages: 3
Source title: Managing Worldwide Operations and Communications with Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-929-8.ch372
ISBN13: 9781599049298
EISBN13: 9781466665378

Abstract

A number of studies have applied the technology innovation models to the adoption of ecommerce. However, it is observed that no singular model fits the contextual situations of developing countries due to country specific factors such as culture, technology competency, government policy, and educational level. This study adopts an interactionist model termed technology readiness model (TRM) in the study of factors negatively affecting the ability of businesses in Botswana to adopt e-commerce. The findings show that organizational, internet marketing and customer/logistic factors have significant influences on e-commerce adoption. Security factor was however not identified to impact significantly on the decision to adopt e-commerce. The second phase of the study determines the impact of each organizational variable on e-commerce adoption.

Body Bottom