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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Platform for Privacy Preferences: An Innovative Technology and Standard in E-Commerce

Platform for Privacy Preferences: An Innovative Technology and Standard in E-Commerce
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Author(s): Noushin Ashrafi (University of Massachusetts, USA) and Jean-Piere Kuilboer (University of Massachusetts, USA)
Copyright: 2004
Pages: 3
Source title: Innovations Through Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-261-9.ch115
ISBN13: 9781616921255
EISBN13: 9781466665347

Abstract

Since the mid 1990’s the advancement in enabling technology has made the use of web ubiquitous. Specifically, with the e-commerce on the rise the issues of privacy protection and system security have come into focus. E-business is permeating everyday life of more and more citizens around the world while privacy issues remain unresolved. This research is aimed at evaluating the state of a new technical approach to privacy protection. We are using a sample of 500 commercial enterprises to evaluate the adoption of the Platform for Privacy Preferences (P3P), one year after it was recommended by the World Wide Web Consortium (W3C).

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