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Post Graduate Electronic Commerce Specialisations: An Australian University Case Study

Post Graduate Electronic Commerce Specialisations: An Australian University Case Study
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Author(s): Stephen Burgess (Victoria University, Australia) and Arthur Tatnall (Victoria University, Australia)
Copyright: 2004
Pages: 4
Source title: Innovations Through Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-261-9.ch200
ISBN13: 9781616921255
EISBN13: 9781466665347

Abstract

This paper examines the development of an E-Commerce specialisation developed at Victoria University (VU), Australia for its local and overseas MBA students. These specialisations are very popular in Australia, with half of the MBA programs with specialisation having one in an E-Commerce related field. An examination of some of these specialisations highlighted in the literature or in Australian universities shows that the two most popular topics in them are E-Marketing, the management of E-Commerce in business and E-Commerce business models. A few years ago, VU introduced an e-commerce specialisation that targeted these areas for its MBA program, as well as other popular uses of Internet technologies in business and the development of E-Commerce web sites. This specialisation is explained in the paper, along with the different modes of the specialisation delivered at VU campuses in Melbourne and Beijing. The paper also tracks the extension of the specialisation into a more comprehensive suite of elective programs.

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