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The Role of Affiliation Motivation on the Use of Groupware in a MBA Program: A Pilot Study

The Role of Affiliation Motivation on the Use of Groupware in a MBA Program: A Pilot Study
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Author(s): Dahui Li (University of Minnesota-Duluth, USA), Hao Lou (Ohio University, USA) and John Day (Ohio University, USA)
Copyright: 2003
Pages: 2
Source title: Information Technology & Organizations: Trends, Issues, Challenges & Solutions
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-066-0.ch092
ISBN13: 9781616921248
EISBN13: 9781466665330

Abstract

This study examines the role of affiliation motivation on groupware use. Based on Technology Acceptance Model, one research model was developed to explore groupware use at the initial stage. A pilot study using MBA students that were just beginning to use groupware was conducted to determine if affiliation motivation influences perceived usefulness and perceived ease of use. Preliminary results indicated that affiliation motivation has a significant effect on perceived ease of use but not perceived usefulness. Implications for researchers as well as practitioners are discussed.

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