The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
The Role of Affiliation Motivation on the Use of Groupware in a MBA Program: A Pilot Study
Abstract
This study examines the role of affiliation motivation on groupware use. Based on Technology Acceptance Model, one research model was developed to explore groupware use at the initial stage. A pilot study using MBA students that were just beginning to use groupware was conducted to determine if affiliation motivation influences perceived usefulness and perceived ease of use. Preliminary results indicated that affiliation motivation has a significant effect on perceived ease of use but not perceived usefulness. Implications for researchers as well as practitioners are discussed.
|
|