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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Social Learning and Self-Inclusion Through Women’s Web Magazines

Social Learning and Self-Inclusion Through Women’s Web Magazines
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Author(s): Els Rommes (Radboud University Nijmegen, The Netherlands)
Copyright: 2007
Pages: 3
Source title: Managing Worldwide Operations and Communications with Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-929-8.ch367
ISBN13: 9781599049298
EISBN13: 9781466665378


What do users/readers of women’s web magazines learn and how do they learn this? In this paper, women’s web magazines will both be seen as a source for repeating and reinforcing heteronormative gender differences and as a tool for empowerment of their users. Most of this paper will focus on the processes through which the female users of women’s web magazines acquire digital skills, get self-confidence and learn that the Internet is a place where they can feel ‘at home’. They learn this through processes of self-inclusion and informal, social learning. Learning is considered to be a process of co-shaping of user and magazine, which takes place at both a material and a symbolical level: what gendered subjects are being produced by women’s web magazines and what computers/Internet are users of web magazines producing? Attention will be paid to how these processes can be supported by websites.

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