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Target Population and Behavior Change: hypertextual discourse Analysis of Prevention Information on hIV/AIdS Websites
Abstract
The purpose of this study is to examine the target population and stages of behavior change being addressed in prevention information on HIV/AIDS websites by means of hypertextual discourse analysis. Organizational properties and interests of the website sponsors/designers as well as health policies in public health regarding HIV/AIDS will also be examined to find out their influences on the prevention information provided. The current study is formative in the sense that it is the basis for future empirical studies with the users and the sponsors/ designers of those HIV/AIDS websites. The ultimate research goal is to provide insights or concrete suggestions to the sponsors/designers of HIV/AIDS websites as well as policy makers in public health on how to improve the prevention information and public policies in a way that could do more good to the users and to the public health.
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